DEKA – Music search & rights clearances

Spark was asked to research the most suitable music for the German investment bank DEKA’s new TV ad with the motto ‘Anlegen Statt Stilllegen’.

‘Fantasy’ by the New York based American duo MS MR was the song that was picked out of Spark’s suggestions by DEKA. The song compliments perfectly the footage of the ad.

Spark negotiated all the usage rights and agreements with the record company and music publisher.

The campaign ran on TV, Cinema, Online and point of sale.