Music Clearance for SMART Cars

Spark was asked by smart’s production agency BIGFISH to research the music rights for ‘If It Don’t Fit (Don’t Force It)’ by Lil Johnson & Barrel House Annie.

Fees were negotiated with the music publisher and master rights owners on behalf of Daimler AG in Germany.

The ad underlines smart’s brand personality of being different and fun: there is no need to be doing the same as others, just like driving a big car in world full of big cars.