Music rights clearances for IWC Watches

Spark negotiated the music rights on behalf of Scholz & Friends, Pumpkin Film and IWC.

The music is used in a worldwide virtual reality ad for IWC’ Pilot Watch range. The ad stars Bradley Cooper and the viewer can go with him on a 3D journey into the American desert.

The song used is Phantom & Friends by Old Man Canyon. The band’s songwriter is Vancouver born Jett Pace.