Music rights clearances and testimonial negotiations for German Ministry of Health

Spark was asked to negotiate the publishing rights for a new recording of  the 1984 Howard Carpendale hit ‘Hello Again’ to be featured in a new campaign by the German Ministry of Health. The campaign’s focus is to get people to have their second vaccination and at a later stage their booster Covid-19 vaccination.

Spark was also tasked to get Howard Carpendale himself involved in the campaign. Two reminder ads were filmed where Howard Carpendale himself turns up for his Covid-19 vaccinations/booster jab.

We carried out the negotiations of the fee and agreements on behalf of the Germany Ministry of Health and their agency Scholz & Friends Berlin.