Rights Clearances for BMW with the Salvador Dali Estate

BMW’s agency TheGame Group asked Spark to research and negotiate the rights of Salvador Dalí’s ‘The Persistence of Memory’ for the use in a TV ad to promote the all new BMW i7.

The ad is entitled ‘This is Forwardism’ and is about evolution in technology and art. Dalí’s ‘The Persistence of Memory’ features as a 3D animated piece of artwork within the ad.

Spark negotiated the fee and license agreement on behalf of TheGame Group and BMW.