Music Rights Clearances for McDonald’s

Friends Hamburg and McDonald’s Germany Spark negotiated the music rights for ‘Non, Je Ne Regrette Rien’ by Edith Piaf.

The song was used in an ad that shows a typical family with children and dog travelling on the motorway with everybody asleep apart form the dad. When he sees a McDonald’s Drive-in sign he has a day dream of the last time the family had McDonald’s food for the entire family in the car. Despite the potential messiness and over excitement of having a McDonald’s meal in the car he also remembers how nice it tasted and gets off the motorway the very last moment.

Spark took care of all fee and contract negotiations.