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Ehrlich Brothers for Lidl

Spark was asked to negotiated an endorsement deal with Germany’s biggest illusion act ‘Ehrlich Brothers’.

The campaign is based on a word play: ‘Ehrlich’ means ‘honest’. The campaign motto is ‘Deutschland ehrlichster Preis’. And with ‘Germany’s most honest price’ Lidl Germany has been focusing on what is close to hearts of the business: a great variety of products with the highest quality at the usual low Lidl price.

In TV commercials, social media clips and more, the Ehrlich Brothers enchant with their magic – and underline LIDL’s promise to always offer their customers the best possible price.

www.lidl.de

Service:  Celebrity Endorsement
Client:  LIDL
Ehrlich Brothers for Lidl | Spark