Knossi for McDonald’s Germany

Spark was asked by McDonald’s and their lead agency Scholz & Friends to negotiate the involvement of Jens Knossalla aka Knossi for McDonald’s annual Monopoly campaign.

We negotiated all details of the endorsement campaign including fee and agreement

Knossi is a leading online influencer in Germany that has crossed over to TV and a broad audience over the years.

Spark also supported McDonald’s in carrying out pre-checks with a number of other potential candidates for this annual campaign.