Music Clearance for REWE

Spark was asked by REWE’s agency Thjnk Munich to clear the music rights for QUEEN – We Are The Champions.

The concept of the ad was to thank all the extraordinary people of 2021: nurses, teachers, taxi drivers, doctors, cleaners, police, fire fighters, employees of supermarkets etc that have worked so hard in 2020, the year of the Covid-19 pandemic. They wouldn’t call themselves heroes or champions as they ‘just’ did their job, but REWE declared them ‘everybody’s champions’ and thanked them for their hard work.

Spark managed to obtain a rare approval for the iconic Queen song in a very short period of time from all parties involved and negotiated the agreements on behalf of REWE.