Music cleared for instore campaign.

The Corporate Group Alois Müller is one of the most modern and rapidly growing dairy corporations in Europe.

Spark successfully cleared the ever-popular German song “Wann wird’s mal wieder richtig Sommer?” by Rudi Carrell from the 1970s for a nationwide POS radio campaign for Müller Dairy’s product range “Reine Butter Milch”.

The song aired through several supermarket chains’ instore radio networks, including REWE, Metro, Edeka, Kaisers and Tengelmann.