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Music Supervision

Spark

Do you need music exclusively composed for your branded advertising campaigns, video, website or on-hold music?

With 3,000 commercial messages on average a day only 150 images get to our subconscious, but 30 only reach our conscious mind. With the usage of a celebrity, you accelerate the potential for your brand to reach the consumer.

Studies of the Gallup Institute for the German market show that celebrity TV spots have an average impact on our subconscious of 40%, compared to a 19% of non-celebrity ads. It’s easy to explain: we trust a known face more than an unknown person. Just like in real life.

So, does it really work?

Spark will go through a briefing questionnaire with you that includes a number of questions in regards to demographic, genre, tempo, instrumental vs vocals, edits, buy out period, media, budget etc.

We will come back to you with a selection of available composers and examples of their work. The composers that we can access range from chart hit songwriters to film music composers, classical composers and arrangers to specialists in the field of advertising music. There is also a huge choice of very talented new composers who are looking for a chance to work in advertising.

Together we can then decide which composer(s) to go with. Please note that sometimes a small recoupable fee for music demos/pitches applies. This is a charge from certain professional composers for their time spent on the pitch.

Spark will then come up with a full music briefing which will be discussed with you before it goes to the composer(s).

After reviewing the composers’ pitches with you we can advise on possible changes to your favorite composition.

Spark will set up the agreement with the composer(s) and make sure that you will get all necessary edits/files on time. We will secure all rights needed.

If required we can also arrange live performances of your composition and/or film the recording process for you. This could be used for social media and PR activities.

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Case Studies

Music Supervision | Spark