Why choose Spark?

With our extensive network in the entertainment industry and insider contacts, Spark offers you a friendly and competent service, accessing a vast array of international music artists, labels and record companies.

More importantly we are totally independent and can offer you unbiased advice unlike the major record labels, music publishers and many sync agencies that can only draw repertoire from their own catalogues. On top of that we will negotiate the best possible licensing fee for you and save you money, negotiating all licensing agreements in your best interest. As Spark deals with many music rights clearances on behalf of several big brands we can achieve higher leverage with rights owners.

If required we can also handle all aspects of dealing with copyright societies for the broadcast of TV ads, registering websites, obtaining the best tariff for on-hold music for your phone lines and more.

We offer a quick–check service on the feasibility of licensing a specific song within a certain budget. This is especially crucial for pitch situations as it confirms if a music choice would realistically be available for an ad or not.

Spark is also able to source copyright-free music for you.

How does it work?
Spark will go through a briefing questionnaire with you that includes a number of questions in regards to demographic, genre, tempo, instrumental vs vocals, edits, buy out period, media, budget etc.

We will come back to you with a selection of suitable songs. If you have provided us with a video footage/a rough edit of your ad or project we will cut the music to the footage so you can imagine much more easily how it will look and feel with the music in place.

Once you have decided on the song you love we will negotiate the final master and publishing rights with the relevant rights owners. These rights owners can be a record label, artist management, artist, music publisher or composer. 

If you like several songs we can also carry out so called pre-checks to find out if one or more songs are available for your project and how much each will cost.

Either way, we make sure that everything that you need is included in the buyouts and then negotiate the content of the licensing agreements for you. We will also help you with invoicing, dealing with copyright societies, and the final approval process with the record label/artists and music publisher/composer before the ad/project goes live.

Working with composers
We can provide you with an overview of suitable and available composers with examples of their work. The composers that we can access range from chart hit songwriters to film music composers, classical composers and arrangers to specialists in the field of advertising music. There is also a huge choice of very talented new composers who are looking for a chance to work in advertising.

Together we can then decide which composer(s) to go with. Please note that sometimes a small recoupable fee for music demos/pitches applies. This is a charge from certain professional composers for their time spent on the pitch.

In any case, Spark will always make you aware of fees chargeable before commissioning any work from composers.

Spark will then come up with a full music briefing which will be discussed with you before it goes to the composer(s).

After reviewing the composers’ pitches with you we can advise on possible changes to your favourite composition.

Spark will set up the agreement with the composer(s) and make sure that you will get all necessary edits/files on time. We will secure all rights needed in an agreement between you and the composer and/or their representative.

If required we can also arrange live performances of your composition and/or film the recording process for you. This could be used for social media and PR activities.